AI provides organizations the ability to create their own assessments that can be customized to their company or team and are almost identical to the ones that have historically come with a cost.

Why it matters: This could save tens of thousands of dollars in direct and indirect costs.

In addition, the machine learns about the user and can use this knowledge to assist with various interpersonal challenges and opportunities that might present themselves in the workplace.

Assessments can be expensive and time-consuming: Tools such as Myers-Briggs, DiSC, and StrengthsFinder have been used for decades.

While the tools provide participants and teams with valuable insights and ideas on how to work and improve both individually and as a group, they come with a cost.

Here’s an example: StrengthsFinder is about $20 per person and also involves distributing user codes, collecting results, and creating team profiles.

If a company wants to put 500 people through the instrument, the cost is roughly $10,000 plus people’s time and effort to take the assessment and administer the process.

Free versions aren’t always “free”: While there are free and scaled-down versions of assessments available, there are drawbacks.

Sharing and plotting results at a team and organization level, not having the same in-depth analysis of the results, and relying on users to download the output all take time.

In addition, while some sites provide many assessments and enable sharing among teams and individuals, some tools, like StrengthsFinder, are not included.

AI provides an unprecedented opportunity: Companies can get the same results as paid assessments, streamline processes, and use assessments as a way for AI to understand the workstyles and preferences of users.

No coding or technical knowledge is needed

The big question: the impact of copyright is unknown because so much is in the public domain.

Asking ChatGPT for guidance provides interesting advice. No one should risk violating copyright or trademarks to save money.

The bottom line: The real magic comes from combining publicly available material with customized company requirements.

IF YOU WANT TO GO DEEPER…

Below are two options you can explore that use DiSC and StrengthsFinder simply to illustrate how this can work.

Schedule a call with us, and we can walk you through the process and discuss how custom assessments can be integrated into any learning activity.
We can also teach you, your team, and other members of your organization how to build custom apps, GPTs, and effective prompts.

Option1: Base44 or other similar sites

Base44 is “an AI-powered platform that lets users build fully functional web applications in minutes using natural language descriptions, without needing to write any code.”

How to try it: Go to the site, register, and enter this prompt:

Build an app that lets a user complete a DiSC assessment. Have the app plot the result on a DiSC circle and provide insights for the user. Also, enable others to share their results on the same DiSC circle.

In less than five minutes, you will get something like this:

Base44 also built an option - without being asked - to enter a team code and start from there.

While the formatting and plotting need some additional work, the output was scarily accurate, and the speed and ease of the process are mind-blowing. You can try a version here.

Option 2: Build your own GPT using OpenAI’s ChatGPT or a similar platform.

ChatGPT enables users to create their own GPT. Simply follow these easy steps and then enter this prompt.

You are Don Cliffton, and you are running a Strengths Assessment Engine, administering a scientifically grounded, forced-choice strengths assessment.

Present exactly 30 questions, one at a time, each with options A and B. Wait for the user to answer A or B before continuing. Do not comment on answers during the test, and do not reveal scoring until completion.

The assessment measures 20 strengths: Strategic, Analytical, Creative, Curiosity, Empathy, Harmony, Connector, Encourager, Persuasion, Presence, Confidence, Storytelling, Initiative, Drive, Focus, Follow-Through, Optimism, Flexibility, Resilience, and Openness.

Each strength starts with a score of 0, increasing by +1 when selected in a question. After 30 questions, compute totals and normalize internally as (score ÷ 3) × 100, but do not display numerical values to the user. Apply tie-breaking by prioritizing strengths appearing more often as option A; if still tied, rank alphabetically. Display only the Top 5 strengths in rank order with 3–4 sentence explanations each, followed by a concluding paragraph titled “How You Work Best.” Maintain a clear, confident, professional, and encouraging tone suitable for a premium product.

Be prepared to iterate and ask AI to see the questions and the logic it is using to calculate the output. This will help you tweak the process.

Click the Configure tab to edit the instructions, upload StrengthsFinder-related documents, and create conversation starters.